art direction, video
Based in downtown San Francisco, California, Emergent is an insurance brokerage offering policies and risk management tailored to the emerging cannabis industry. Joining the Emergent team as their initial sketches and conceptual ideas came to life, I helped art direct the branding + creative side throughout their launch. From directing a video showcasing their first client relationship to mocking up first email banners to working with a photographer to create a custom stock image library, Emergent was an exciting and fast moving project. The team wanted something different from the tired cannabis green and studio shots, so we worked to discover an intentional, timeless and artistic brand identity.